The BTRfly Foundation was founded in memory of Briya Terae' Rumsey, a talented and driven make-up artist, cosmetologist, and beauty product manufacturer. Her dream was to create beauty care products that combine the best of nature and science, to create a perfect balance of beauty and brains. At BTRfly Foundation, we strive to bring her dream to life by offering a range of all-natural and non-toxic beauty care products that are as effective as they are safe. We believe that beauty and brains go hand in hand, and we are committed to creating products that reflect this philosophy.